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John Moore made his mark in the marketing world by spending ten years working deep inside the marketing departments of Whole Foods Market and Starbucks Coffee. Today, through his Brand Autopsy Marketing Practice, John shares marketing and business advice with companies aspiring to become the next Whole Foods or Starbucks. John is also the author of the well-read Brand Autopsy blog and the author of TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Kaplan Publishing).John Moore currently resides in the badlands of Central Texas.